How to Sell Your Online Course on Autopilot
If you’re an online course creator (love to see it! 👏🏼), then you know the value of creating passive income streams that work for you. But maybe you’ve poured your heart and soul into that course, and no one’s buying it. You launched to crickets.
How can you move from struggle to success? Let me share some of my favorite industry “secrets” to selling your online course on autopilot.
Get clear on your offer: If you have more than one course in your library, it’s time to play favorites and pick ONE to be your focus. Ideally, this course will be aimed at solving a real problem in your ideal client’s life and will move them toward a desired result. Now update your bio to clearly outline your expertise, highlight your offer and give a clear next step. (More on that in a minute!)
2. Don’t pull your audience in too many directions: This is why it’s key to pick your favorite course. You don’t want to confuse your audience and pull them in too many directions. Take that course and talk about it often. This can look like sharing testimonials (social proof is so important to sales conversion!), giving sneak peeks of what’s inside the program, and telling your own story of how you got from Point A>B using the steps you outline in your course.
Although online courses are a great source of passive income, the process to sell the course isn’t totally passive. You do need to promote the program regularly and organically on your social platforms to keep it at the top of your audience’s mind. Create a schedule so you’re giving a plug for the course at least 1-2x/week.
3. Develop a Funnel: Here’s where the passive part comes in! You’re going to create a sales funnel that walks the customer through the journey from a lead to a buyer. And it will all be automated! Here’s how:
Find where your ideal client hangs out: Are they scrolling the ‘gram? Searching for inspo on Pinterest? Listening to podcasts while they wait in the school drop off line? Do the research to find out where your ideal client spends the most time, and plan to meet them there!
Create a free resource: This is how your ideal client will find you (be sure to link it in your social bios!) and where your sales funnel begins. You will provide a free, valuable resource (like a mini course, PDF guide, or 15 minute discovery call) that your ideal client will opt into in exchange for their email address.
Invest in promotion: Unless it's your expertise, I recommend investing in a copywriter to help with your nurture/sales emails and/or Facebook ads to get your offer in front of more people.
Support your customer’s journey from opt-in to sale: Where does your ideal client go after they opt-in to your freebie? Set up an automated series of emails (either yourself or with the help of a copywriter & strategist - hi, it's me 🙋🏼♀️) that will nurture your new leads and drive them to your course sales page.
Close the deal: Now that you’ve warmed up your leads and educated them on your offer, it’s time to close the deal! Provide them with the opportunity to book a call and/or share an exclusive discount code if they purchase within a specified amount of time.
Once you have this process narrowed down and it is working for you - then move on to your next offer and set up the funnels again like outlined above! You'll naturally be able to continue promoting and selling offer A while now moving on to selling offer B 🙌🏼
If you don’t have a funnel or your course isn’t on autopilot yet, schedule a free call with me here and let me talk you through it!