Sales Page Must-Haves for Online Course Creators
If you have a product or service to sell, you’re going to want a rockstar sales page. Something that will not only provide information about your product/service, but also a top notch customer experience that will get people to actually engage with (and buy!) what you’re selling.
Not sure where to start? No worries - I’ve got you covered. I’ve learned from leading entrepreneurs about what actually generates sales. Here are some of my top must-have items for your sales page:
An introduction to you and/or your brand. People want to see who is behind the product. They want to know why it matters to you, and what you stand for. So be sure to say hello (include a photo!) and give a sneak peek into the creator behind the brand. And it doesn’t all have to be serious. Feel free to throw in a little tidbit about your coffee obsession or favorite TV show to keep things real.
Who it’s for + who it’s not for. Your product won’t be for everyone, so be upfront about that. Spotlight who can really benefit from it - your ideal client. They’re the ones who are more likely to buy (and keep supporting your business!) anyway.
Social proof. Testimonials are key in adding legitimacy to your brand. Be sure to highlight reviews from actual clients to show how their lives have been improved with the help of your product/service. This is the icing on the cake for generating sales.
And that’s just scratching the surface! I’ve got a full Check List of Sales Page Must-Haves here, if you’re ready to dive in.
Ready for some Page inspiration? Check out my Porfolio here - and if you have any questions, feel free to shoot me a DM and we can chat!