If our girl Jenna Kutcher has taught us anything, it’s that building an email list is critical to the growth of your business.

You might think that advice doesn’t apply to you if you’re only working part time. Or if you only have a few clients. Or if you aren’t a seasoned copywriter. But I recommend an email list for everyone. Want to know why?

Because it’s the one free/low cost marketing option that truly belongs to you. You don’t own your Instagram followers or your Facebook group members. But when people subscribe to your email list, they’ve shared their contact information with you so you always have a way to get in touch, regardless of what platform you’re using.

Now that I’ve (hopefully) sold you on that, you may be wondering what to actually send to your email list. If you’re feeling stuck, I’ve got you covered with this blog post. Basically, you’ll want to provide meaningful content to your ideal client and keep things feeling personal and fresh (not like every other email in their inbox!). You’ll want to write some emails in real time, but I also recommend automating some of your emails so they can do the behind-the-scenes work for you without any extra effort on your part.

These are the top three email sequences I recommend you have in place:

Welcome Sequence: This is your first introduction to a subscriber. It often follows them opting in to a free download you’ve offered, and follows a 3-5 email sequence. First you’ll want to deliver the download, then use the next few emails to introduce yourself and provide lots of free, valuable content (blog links, podcast episodes, a masterclass, etc.). You can sell in your welcome sequence, but I wouldn’t recommend doing it until the end of the series, after you’ve shared lots of free resources and positioned yourself as an expert in your field.
Nurture Sequence: A nurture sequence should be a bit different than a welcome sequence. This is a way to maintain contact with all of the “warm leads” that are already on your subscriber list. You don’t want to ghost them after your welcome sequence then pop back into their inbox only when you’re looking to sell. Keep them engaged and build their trust by regularly checking in with more value-driven content. You can automate this, or send in real time - whatever works best for the flow of your business.
Pre-Launch & Launch Sequence: If you’re preparing to launch a course, a product, or a service, you’ll need to have a pre-launch and launch sequence in place. Pre-launch emails will prime your subscribers to register for whatever free offer you’re providing to build anticipation for your launch (a masterclass, 10-day challenge, etc.). The launch sequence is triggered when someone purchases your offer (course, product, service) to provide more information about their investment and how to access it.

If this all seems a little overwhelming - I get it! You know I’m here to help. Download my free guide to creating a welcome sequence here. It will give you a framework for your emails and set you on the right track for nurturing your new leads. (Grab it here!)

And if you’re gearing up for a launch or looking to create your own online course, you can grab 60+ done-for-you email templates in Online Course School (plus a lot of other amazing templates and video trainings too!).

Most importantly, you want your emails to be a reflection of YOU! Your story, your brand, your personality. So let that shine through your emails - regardless of the topic - and you’ll attract the community that will grow right alongside your business. ✨

Quick Start Guide to Email Sequences + a Free Guide!

catch ya on the gram!